Your job - a special part of your life! Working at WIKA means mastering new challenges and constantly developing further. International locations and a broad product portfolio offer you exciting perspectives in a familiar environment.

The Lead Generation Specialist is a sales-marketing position that draws upon advanced knowledge of opportunity development, business processes, customer relationship management and strategic campaign execution. 

Lead Generation Specialist

Responsibilities

  • Develop and apply strategies that guide campaign-related activity to optimum efficiency by placing aconsistent flow of leads/opportunities into the top-end of the pipeline after appropriate qualification, and guiding those leads to a close by monitoring sales and operations follow through using CRM metrics and dashboards.
  • Draw upon specialized skills in campaign execution to deliver an average of 30 to 40 high-quality phone calls and emails per day that support demand-developing activity, balancing the need for additional lead generation with the organization’s need for lead-advancing assistance and the sales team’s ability to absorb additional leads.
  • Optimize the flow of leads within marketing campaigns based on average opportunity size, pipeline velocity, and organizational ability; maintaining an appropriate lead generation pipeline to support the continuous flow of new opportunities to sales.
  • Host weekly meetings with key channel representatives to receive feedback on lead quality and campaign progress.
  • Report process and program concerns, to CRM Manager, helping resolving inefficient or ineffective CRM features & functions.
  • Send emails and communications to target persons and groups to invite to WIKA events and trade shows.  Locate new attendees via research to target and attract.  
  • Lead follow-up from trade shows, conferences, events.  Reporting on lead quality and progress by working with Event Marketing Specialist.
  • Daily Pipeline Management Activity, including Call Volume, Quality Conversations, Follow-up Conversations, Internal Dialogues, and Opportunity Advancing Phone Calls.
  • Consistency leveraging dashboards and pipeline metrics to uncover the need to accelerate, advance, or un-stick opportunities within the pipeline.

Requirements

  • High School Diploma required and Undergraduate degree preferred
  • 1 to 2 years relevant work experience in business development, demand generation, or lead generation.
  • 1 to 2 years demonstrated track record taking pro-active steps to guide complex opportunities to a close through organizational influence.
  • Experience monitoring results within a CRM, and using metrics and dashboards to identify opportunities that have stalled or need additional assistance.
  • Detailed familiarity with integrated communications programs.
  • Strong interpersonal skills with the ability to influence internal stakeholders, business partners and cross-functional departments to take action on the opportunity pipeline.
  • Training and experience navigating company structures, finding influencers and decision makers.
  • Strong writing, presentation, and computer skills, especially Microsoft Office Suite with the ability to develop compelling PowerPoint presentations.
  • Solid business acumen, management, and problem-solving skills with the ability to prioritize and handle multiple tasks simultaneously.

 


It is the policy of WIKA Instrument LP to afford equal opportunity for employment to all individuals regardless of race, color, religious creed, sex, age, national origin, genetics, disability or veteran status.   

WIKA is an equal opportunity/affirmative action employer


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Our Company

WIKA is a global market leader in pressure, temperature, level and flow measurement technology. Working together with our customers, we develop comprehensive solutions based on our high-quality measurement technology components, with the solutions ultimately being integrated in their business processes.

We deliver 50 million quality products to over 100 countries every year. Worldwide, approximately 600 million WIKA measuring instruments are in use.